The Perfumer of Jousset Parfums, they say...

SELF-TAUGHT

Originally from France, he built his craft through curiosity, instinct, and emotion rather than academic training.

His path has never followed the traditional rules of the perfume industry, but it has always been guided by sincerity.

“I come from a modest background, but my mother always loved premium perfume. From her, I learned that beauty doesn’t have to be expensive to mean something. It just has to be real.”

When she passed away, Jimmy carried that passion as a legacy. Naming the brand Jousset was his way of keeping her memory alive through something she loved scent.

“My father, on the other hand, showed me what it means to create with your hands. He worked hard, always doing things his own way. From him, I learned to try, to be patient, and to make what I couldn’t find.”

Those two lessons: be daring and patient, and if you can’t find what you want, create it yourself - became the foundation of his philosophy.

Years later, Jimmy fell in love with a perfume he couldn’t afford to replace. Instead of giving up, he started decoding it. He learned how materials behave, how accords are built, and how feelings can be captured through smell. That curiosity became an obsession.

 

THE CALL

With no formal schooling, he spent years experimenting and teaching himself. His approach is emotional, intuitive, and deeply human. He doesn’t rely on formulas or trends, he creates by instinct, guided by what feels honest rather than what is expected.

“I’ve always been fascinated by the mind, by how emotion works,” Jimmy says. “I live with general anxiety, and that makes me observe everything. It helps me build strategies and understand people, but it also makes me terrible at socializing.”

That same sensitivity that makes social situations challenging is what makes him visionary. It sharpens his perception and gives him a rare ability to turn emotion into structure, and instinct into art.

Jimmy runs Jousset Parfums together with his wife. Their partnership is the heart of the brand and the reason it exists at all.

“Finding the name was her. Believing in me when we had nothing was her. Letting me spend more money than we had because she trusted the vision was her. Every time life, culture, or people told us we were wrong, she stood by me and said, ‘keep going.’

"If we had to rename the brand, it would be Melis"

"Even my knowledge of perfumery happened because of her. It’s extremely important to have a real partner in life. Jousset is born from love and trust.”

Jimmy believes there are no borders in perfumery or in humanity. For him, scent is universal, a language that connects people far beyond words or culture.

 

NOT A PERFUMER

Even with the success of Jousset, Jimmy stays deeply humble and grateful.

“I still have imposter syndrome."

“I don’t even feel like I’m ‘making perfumes.’ I just blend things that feel right to me. I don’t have the parcours of a traditional perfumer. I’m not from the industry. I just listen to what feels true.”

That sincerity led to the birth of Ultra-Gourmand™, Jousset’s signature. On the surface, these fragrances are delicious and comforting, but their construction goes much deeper.

Ironically, while Jimmy is known for creating textured, edible scents, what he wears himself is the opposite.

He works on them with the same philosophy used to craft traditional oud perfumes: layer after layer, resin meeting molecule, sweetness balanced with strength.

“People don’t always realize it, but Ultra-Gourmand™ perfumes are incredibly close to oud perfumes. The structure, the intensity, the complexity; it’s the same idea, only translated through indulgence instead of darkness. What I make for myself is always strong oud perfumes,” he says. “They have that raw, animalic depth that feels like truth to me.”

For Jimmy, perfume is not about perfection but about honesty. It is about translating emotion, memory, and humanity into something that lingers on the skin.

“I don’t want to impress people.”

“I want to move people. If someone feels something when they smell one of my creations, then I’ve done my job.”

 

IT IS A TRUE STORY

"Jousset Parfums is not a brand, it’s the story of a mother who made a man. The man found a woman. The woman helped the man turned sensitivity into strength, anxiety into precision, instinct into artistry, and love into a brand that feels alive."